Wednesday, August 17, 2011
FASHION FIX: Andy Roddick Signature Collection polos by Lacoste
Andy Roddick did more than throw a temper tantrum, kill Babolat and launch a ball into the stands during his short stay in Cincinnati this week. He fell out of the Top 20 with the loss, too. Ouch.
Oh wait. This post is supposed to be about fashion. Right.
The former top baller debuted a new polo from his Andy Roddick Signature Collection with Lacoste. Check it out, plus two other styles I really love, after the jump.
Labels: Andy Roddick, fashion, Lacoste, polo shirt, tennis
Wednesday, May 25, 2011
Celebrating 40 years of Lacoste at Roland Garros
I wanted to give props to Lacoste for the 40 years of sponsoring one of the best tourneys on the planet, Roland Garros. Of course, I needed to start with the great kits they gave their lady ballers this year (love the boys, too, but I showed my appreciation already), in this case Sam Stosur + Alize Cornet, and the outfits for the chair umpires and line judges:
The French sportswear brand has also dedicated a section of their website to mark this milestone:
It features a fun video highlighting their heritage, the 2011 Roland Garros Collection and a special edition polo and t-shirt for men and women celebrating the partnership:
Each piece showcases a triple logo: the iconic crocodile, the Roland Garros trophy and the official RG logo.
So, if you get the chance check it out!
[Photo(s): Getty Images, AFP PHOTO / MIGUEL MEDINA]
Thursday, April 21, 2011
FASHION FIX: Raonic rocks the color blocks
Milos Raonic fell to Croat Ivan Dodig in Barcelona today and even went pointless in the first set tiebreak before falling 7-6 (0), 4-6, 6-3. I'd say that's a pretty shocking stat for someone with Milos' serving prowess.
But all wasn't so bad considering what the Canadian was wearing in the match. Milos was working the Lacoste Boys Color Block Polo ($55) in white (alternate version in ocean blue).
Yes, I said 'boys' - strange, eh? I did a further search for a men's version but nothing came up. Anyway, I think it's super cute and the color blocking is fun and perfect for spring. The design is still in keeping with Milos' classic stylings but adds that pop of freshness. There's even a jacket in the same style but, please, DO NOT wear them together. I'm begging.
[Photo(s): Reuters, MidwestSports.com]
Labels: Barcelona, fashion, Lacoste, Milos Raonic, polo shirt, style, tennis
Friday, June 26, 2009
Hayden hits Parisian red clay for Lacoste ad campaign
Star Wars actor and tennis freak Hayden Christiansen is starring in the new ad campaign for Lacoste's latest men's fragrance Lacoste Challenge which was shot at the Tennis Club de Paris near Roland Garros. Hayden was joined on-court by tennis legend Mats Wilander for the shoot.
The fragrance's bottle features a tennis racquet design while the cologne is colored yellow to represent a tennis ball.
Images of the bottle and another from the ad campaign below!
(image via Lacoste, kennethinthe212)
Labels: advertising, celebrity, Lacoste, Mats Wilander, sports marketing, tennis
Tuesday, March 31, 2009
JD's hard work paying off, takes on new sponsorships including Lacoste
Although she had been working Fila as recently as Indian Wells, Jelena Dokic has officially signed on with Lacoste. The Aussie baller wore the new gear during her brief stint in Miami where she lost to Caroline Wozniacki in the second round.
Her new deal with the French brand is estimated to be potentially close to $4.4 million over three years. JD's also now being represented by IMG, has entered into a lucrative arrangement with Aussie budget airliner Jetstar, and will be renegotiating her deal with Wilson.
After toiling in tennis oblivion for year, I bet it feels really good to have these types of sponsorships back. The hard work is paying off. Let's hope, though, JD gets some rest. Her recent results, including an early loss to Jill Craybas at Indian Wells and the Wozzi one in Miami, have been pretty shaky.
But at least she's looking good in those new Lacoste duds now!
(via women's tennis blog)
Labels: fashion, Jelena Dokic, Lacoste, sponsorship, sports marketing, tennis
Friday, October 10, 2008
FASHION FIX: Dominika goes down in Moscow, but Lacoste style hits high
Diminutive Dominika Cibulkova, who was spotted getting double teamed in Red Square, had her trip to Moscow cut short (no pun intended, I swear!). The Slovak was bundled out of the tourney's quarterfinals today by Vera Zvonareva 7-5, 6-4.
I'm liking these new Lacoste duds Dominika is working here. The polka-dot graphic design on the polo adds some nice pop but I really love the skirt. The periwinkle blue is fresh, the striped waist band looks inspired by preppy grosgrain ribbon belts, and the front features functional pockets outlined with white piping.
Sporty, cute, and fun - everything you need in great tennis fashion.
(images via Getty)
Labels: Dominika Cibulkova, fashion, Lacoste, polo shirt, skirts, style, tennis
Wednesday, May 28, 2008
FASHION FIX: Cornet feeling confident in game, looking confident in Lacoste
Alize Cornet is a lady in waiting. France's new teen queen had her match with Argentina's Gisela Dulko suspended due to darkness with the match tied at 3-all in the third set.
And even though she's only 18-years old Alize has made the cover of France's biggest sports mag L'Equipe this week and told the publication she knows her time at Roland Garros will come...maybe not this year but soon:Roland Garros is winnable for me one day, but not this year. Mentally and physically, it's too soon to be able to manage a tournament like this for an 18-year-old, but I'm learning. Why not next year, or in two years? I can wait five years, 10 years, 20 years -- the important thing is to win it someday. That would be incredible.
It doesn't sound like Alize is lacking in confidence and it shows in her fashion too. She's working a youthful, flirty outfit by Lacoste which showcases her natural exuberance. And even though Gisela is wearing a similar outfit in their match, Alize's accents of red put her over. A winner for sure.
(images via Getty + AP)
Labels: Alize Cornet, fashion, French Open, L'Equipe, Lacoste, magazines, player quotes, publishing, style, tennis
Wednesday, May 21, 2008
VIDEO VAULT: What will tennis look like in 2083? Lacoste has a (brilliant) idea...
Lacoste is taking us back to the future.
The sportswear brand is continuing its 75th anniversary celebrations with the launch of a new website called Lacoste Future featuring vintage clips of the legendary baller Rene Lacoste playing old-school and a viral video showcasing their vision of tennis in 2083, another 75 years later.
It looks to be a mix of tennis, TRON, and jai-alai with full body armor - a masterpiece:
(image capture via lacoste-future.com)
Tuesday, March 25, 2008
SIGHTING: A-Rod models, autographs and plays Wii at Bloomingdale's in NYC
As I mentioned yesterday, Andy Roddick made his way back to New York City to make a personal appearance at the Lacoste store and Bloomingdale's in Midtown to help the iconic brand celebrate its 75th Anniversary. In honor of the celebration, 10 percent of Lacoste store and Bloomindale's sales yesterday were donated to The Andy Roddick Foundation.
A-Rod took some time for modeling, autographs and some Wii Tennis action with some lucky fans. But one question A-Rod: what's up with the hairy situation on your face?And, if you haven't checked out the Lacoste site recently, take a peek. The brand now has a Lacoste Sport section featuring interviews + anecdotes with their tennis ballers including A-Rod in "On the Rod", Tatiana Golovin in "Tatiana's World", A-Rod + Tatiana in "Grass Memories", A-Rod + Richard Gasquet in "Clay Memories", and all three in "Hard Court". Good stuff.
(image via wireimage.com, msnbc.com, jezebel.com)
Labels: Andy Roddick, fashion, Lacoste, media, philanthropy, player foundations, sponsorship, tennis
Monday, March 24, 2008
PHOTO OP: A-Rod goes retro with Lacoste, meets fans (+ girlfriend) in NYC
Andy Roddick, looking clean-cut + dapper here in vintage tennis whites, will be in NYC today to host a meet-and-greet with his loyal fans at the Lacoste store in Midtown.
The recent Dubai titlist must also be visiting his model girlfriend, Brooklyn Decker, who lives here and who may have been the catalyst for A-Rod's breakup with coach Jimmy Connors. Can you say Yoko Ono?
(image via andyroddick.com)
Labels: Andy Roddick, gossip, Lacoste, tennis
Wednesday, January 9, 2008
FASHION FIX: Chris Guccione channels A-Rod, A-Rod works Lacoste

Labels: Andy Roddick, Chris Guccione, fashion, Lacoste, Reebok, sponsorship, tennis
Monday, January 7, 2008
FASHION FIX: The men are gettin' leggy with Lacoste
Someone help these men!
(images via DAVID HANCOCK/AFP/Getty Images & GREG WOOD/AFP/Getty Images)
Labels: Fabrice Santoro, fashion, Lacoste, Sebastien Grosjean, style, tennis
Sunday, December 30, 2007
FASHION FIX: The ladies of Lacoste return, and so does the brand
Resurrected: Two ladies of Lacoste, Pocahontas wannabe Tatiana Golovin and Argentine Gisela Dulko, have returned at the Hopman Cup and, by the looks of things, so has the brand. When reminiscing about last season's Lacoste tennis duds, one word comes to mind: loungewear. We also remember some unfortunate polka-dots.
Anyway, this season the Frenchwear label has gone the more classic route of polo shirts with skirts while managing to keep the looks feminine with long, deep plackets on the tops and flirty fabrics on bottom. Nice start for ladies' Lacoste, we think.(images via AP Photo)
Labels: fashion, Gisela Dulko, Lacoste, sponsorship, sports marketing, style, Tatiana Golovin, tennis
Wednesday, November 28, 2007
+ WEDNESDAY NETCORDS: Venus, Justine, Igor, Roger vs. Pete...Tommy talks racquets, Davis Cup doodles and more
- Davis Cup doodles: Captain Patrick McEnroe has found his own voice, even in the shadow of his legendary loud-mouth brother, John...the four amigos of the US Davis Cup team genuinely enjoy each other's camaraderie, which they believe should help them bring home the trophy...no Safin surprise for the US. "These guys [on the Russian Davis Cup team] are playing better than Marat, he's not going to be here," says Russian coach Shamil Tarpishchev...Tennis Served Fresh finds the Bryan Brothers Blogging

Thursday, October 25, 2007
FASHION FIX: Lacoste loungewear dooms Gisela Dulko in Linz
Gisela Dulko became the latest player to support clothing sponsor Lacoste's unfortunate loungewear moment from this summer. We like the Lacoste brand but we've never hidden our dislike for these pajama-style get-ups they've had their female tennis players wear.
The loungewear may have had an unfortunate effect on the Argentinian, though. Seemingly sleepwalking through her match against Slovak Daniela Hantuchova in the Generali Ladies Linz today, Gisela was slammed 6-3, 6-1. The Lacoste gear will come in handy now since she'll be getting more rest than she was hoping for this week.
(images via AP Photo)
Labels: Daniela Hantuchova, fashion, Gisela Dulko, Lacoste, sponsorship, sports marketing, style, tennis
Wednesday, October 10, 2007
+ WEDNESDAY NETCORDS: Justine, Andy, Lindsay, Billie and Elton...Pete vs. Andre, match-fixing update and more
Sunday, October 7, 2007
Friday, October 5, 2007
FASHION FIX: Lacoste's up n' down year and Tatiana's tangerine dream
We think Frenchie fashion label Lacoste has been very hit-or-miss this year. The hits? The men's tennis gear, most recently with Fabrice Santoro's super cute candy-striped polo matched with white shorts for the US Open. The misses? The women's on-court fashion with the latest being Tatiana Golovin's "tangerine dream" for this week's Porshce Tennis Grand Prix - or dare we say nightmare?
Of course, we must put a fair amount of the blame on the players themselves. Tati just went overboard wearing the same orange color for both the top and skirt, similar to Marat Safin and his adidas "haz-mat" outfit.
We keep saying it but the tours could use a full-time stylist - any takers?
Friday, August 31, 2007
FASHION FIX: Fabrice Santoro goes the distance in Lacoste
Labels: Fabrice Santoro, fashion, James Blake, Lacoste, polo shirt, sponsorship, sports marketing, style, US Open
Tuesday, August 28, 2007
FASHION FIX: More Lacoste from the US Open, the men rock real tennis fashion
Now, this is more like it. Lacoste didn't completely miss the fashion train at this year's US Open. The French sportswear label, though, seems to have saved the best for their male players at this Grand Slam. We are loving the smart use of color and the fact that this clothing looks like tennis gear, and acts like tennis gear.
Exhibit A: Andy Roddick, Exhibit B: Edouard Roger-Vasselin, Exhibit C: Arnaud Clement