Google Down the Line!: 2014-09-14


Friday, September 19, 2014

Nike honors Li Na with "Be the Bird that Sticks Out" campaign


Nike has announced a brand campaign to honor Li Na called "Be the Bird that Sticks Out." The image is of a phoenix spreading its wings and it captures "Li’s pioneering spirit of daring to stand out, and encourages young people to have the courage to follow their dreams." She referenced the phrase in the Facebook post announcing her retirement earlier today.

Here's what Nike said about the campaign and its meaning:
The campaign, "Be the Bird that Sticks Out," derives from the Chinese proverb, "The bird that sticks out always gets shot,” a stern reminder to keep in line, follow the rules and be aware of the perils of resisting convention. Li boldly provided an example of someone who stood for what she believed in. She chose her own path outside of the traditional system and soared to a level of success that few Chinese athletes have reached. By following her instincts, Li became one of the best tennis players in the world and forever changed the game in China. Li’s strong will and determination deliver a clear message: History and records are often rewritten by birds that dare to stand out.
It's a beautiful image and tribute. Very fitting for Li

[Photo(s) credit: Nike]

Thursday, September 18, 2014

[UPDATED] THE LOW DOWN: Li Na to announce her retirement from tennis according to reports


CCTV, the Chinese state-owned news outlet, is reporting that reigning Australian Open champion, Li Na, will announce her retirement according to her agent, Max Eisenbud:

Li, who reached a career-high of No. 2 in the rankings, withdrew from all the summer hard-court tourneys, including the US Open, to deal with a recurring knee injury.

If she does retire, it will be unfortunate timing for the WTA. Asia has been a big focus for the women's tour recently, and Li is the region's most recognizable star (and the second highest-earning female athlete in the world behind Maria Sharapova). The season-ending WTA Championships was moved from Turkey to Singapore this year for the first time. Moreover, the inaugural tournament in Li's hometown of Wuhan is set to begin next week (she's still on the competitor's list).

I'll update this post if and when the news is confirmed.

UPDATE: Li Na confirmed the retirement reports in a lengthy and beautifully written post on Facebook. You can read it here. It's a MUST. Maria Sharapova, also represented by Eisenbud, posted a note on her FB page saying: 
A truly respected athlete and person, wishing Li Na much happiness and health in her next chapters of life.
We hear about the injuries and sometimes see them as they happen, but I don't think we ever really know the extent of the pain and suffering some of these athletes endure on a regular basis all in the name of competition and performance. By her own account, she was suffering significantly and more than I even understood.

It makes sense. She has nothing to prove on-court, and off-court she has seen the fruits of her labor born out in front of her eyes. Even in retirement, Li will continue to inspire others in her country and around the world to overcome adversity and achieve their dreams. She is a trailblazer the likes we don't see very often. And it's not just about her tennis; the way she handled herself on-court and in interviews was stellar. Seriously, there's really no one on the WTA tour that can cut up the way Li does. SERIOUSLY.

Thank you, Li Na.

[Photo(s) credit: Getty Images]

Tuesday, September 16, 2014

PHOTO OP: I'll see your Wheaties box...and raise you Cup Noodles



US Open finalist Kei Nishikori is being honored by Nissin with his likeness on Cup Noodles for being the first man from Asia to reach a major final.

[Via: For the Win, photo: Yoshikazu Tsuno/AFP]

[UPDATED] Nicole Vaidisova posts a win in her return to tennis - is Jennifer Capriati next?


Did anyone else catch the return of Nicole Vaidisova today at the ColemanVision Tennis Championships today?

Yup, she made her official return at the ITF Challenger in Albuquerque, New Mexico, and took on another former up-and-comer (although not as decorated), Sesil Karantantcheva. It’s been almost four-and-a-half years since the former world number seven played a pro match and so much had happened in between, including a marriage and divorce from Radek Stepanek and a couple of shoulder surgeries. But she had been teasing the return for weeks and then spelled it out on her Instagram feed:



Hey everyone! So I guess the news of me playing again in a couple of weeks is no secret i am excited to be competing again,its been a long road to get to this point...This time last year I was recovering from my 2nd shoulder surgery and going through a very personal heartbreak.I will be forever grateful for the unwavering support of my amazing family,friends and medical team to get me where I am now.I dont know how this will play out,but no matter the outcome, I know I will be proud of myself for giving it my all and for the person I have become through all this.Thank you for all the sweet messages and words of encouragment,it means the world to me and I truly appreciate the support I get from all of U
During the match it really didn’t look like much had changed. She still has the big serve and forehand, and did everything she could to run around her backhand and not come to the net. Her temper seemed to be intact as she swiped the court with her racquet and bounced it out of frustration all by the third game of the first set. She was even still working Reebok. Yes, REEBOK. But she regained her composure and took it to Sesil. Vaida was only broken once and managed to close out the match 6-3, 6-4 against the world number 191 with relative ease (there was a double-fault on one of her MPs). All good signs for the Czech lady baller as she continues to rebuild her game and confidence after such a long time away. Or as I said on Twitter:

At least one person got my joke. Sadz. If you’re feeling nostalgic like I was while watching Vaida, check out some of the old posts about her here. Hope she can keep it up.

In other former-top-lady-ballers-on-the-comeback-trail news, it sounds like Jennifer Capriati is actually sniffing out a return of her own. Check out these tweets from the former WTA Penthouse resident:


Sounds like a return is in the works to me. It must be hard for Jennifer to accept the fact that an injury is what did her career in (like Vaida, Jennifer's shoulder was to blame). But at the age of 38, it’s going to be a lot tougher for her to return than Vaida. Sure, Serena Williams just won her 18th major at the age of almost 33, but she’s in tremendous physical condition, and she has ways of getting through games quickly and saving energy with her serve alone. For Jennifer, it’s more of a grind because her serve is meant as a starting point…not an end.

You could also make a case for her return by looking at the incredible effort by Kimiko Date-Krumm who will be turning 44 at the end of September. While there’s no doubt that the Japanese is an inspiration, she’s not winning major titles, or any titles for that matter. I’m sure the American, with her experience and competitiveness, would want to make an impact at the elite level. But I guess we’ll see. Stay tuned...this could get interesting.

UPDATE: ICYMI: Highlights from Nicole's win over Sesil.


[Photo credit: Getty Images]

Monday, September 15, 2014

VIDEO VAULT: Roger Federer clinches, cries, and takes a ride



This is what happens when you clinch your country's first appearance in the Davis Cup final in 22 years. Or you happen to be Roger Federer. Or both. Weeeeeee!

The Swiss team will hit the road to take on France at home for the Davis Cup crown from November 21st to the 23rd. Find the rest of the results here.

[Via TennisNow.com]

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