Wednesday, May 25, 2011
Celebrating 40 years of Lacoste at Roland Garros
I wanted to give props to Lacoste for the 40 years of sponsoring one of the best tourneys on the planet, Roland Garros. Of course, I needed to start with the great kits they gave their lady ballers this year (love the boys, too, but I showed my appreciation already), in this case Sam Stosur + Alize Cornet, and the outfits for the chair umpires and line judges:
The French sportswear brand has also dedicated a section of their website to mark this milestone:
It features a fun video highlighting their heritage, the 2011 Roland Garros Collection and a special edition polo and t-shirt for men and women celebrating the partnership:
Each piece showcases a triple logo: the iconic crocodile, the Roland Garros trophy and the official RG logo.
So, if you get the chance check it out!
[Photo(s): Getty Images, AFP PHOTO / MIGUEL MEDINA]
Labels: Alize Cornet, French Open, Lacoste, Sam Stosur, sponsorship, sports marketing
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