Serena Cuevas, Serena Williams, Nancy O'DellSerena Williams met up with Gatorade G2 at Hollywood's famed Roosevelt Hotel yesterday to help select who will join her in the upcoming "Everyday Athletes" ad campaign for the low-calorie sports drink. The event was emceed by Access Hollywood's Nancy O'Dell and featured five semifinalists from the contest - all named Serena - who discussed their personal stories of triumph over severe challenges to reach a significant goal.
Serena Cuevas, a 23-year old from San Diego, California, was chosen as the winner by a panel consisting of representatives from Shape magazine, Gatorade G2, and ReRe. Cuevas was grew up wanting to be a dancer but was sidetracked by a horrific accident when she was 17-years old. Though doctors told her she would never dance again, Cuevas fought through and managed to compete in national and international salsa competitions, as well as establish her own dance company - Deseo Dance Company – in San Diego.
The ad campaign will debut this spring and, along with ReRe, G2 will feature three more “everyday athlete” ads featuring the NBA’s Kevin Garnett, WNBA’s Candace Parker, and Gold Medal Beach Volleyball star Kerri Walsh with their “everyday athlete” counterparts.
Others are encouraged to share their own “everyday athlete” stories at missionG.com, the new sports and entertainment portal for Gatorade.
Great program Gatorade and I love how all the contestants were also named "Serena" - how fitting for the 10-time Grand Slammer.
(images via Gatorade, missiong.com)
I saw the pictures from this event. They really looked like they had a good time. I like this campaign too, this is the kind of stuff Gatorade should be doing.
ReplyDeleteSerena's gigantic ass as a promoter for a low-calorie drink? Hmmm, maybe they go for a before/after type campaign.
ReplyDeletetennis observer is a hater. go on hatin', if it's good for you. :)
ReplyDeleteI saw the commerical for the first time today. I must say that serena's (the dancer) story is incredible and she is a talented (and GORGEOUS) woman.
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