MEDIA MASHUP: WTA celebrates year-end Championships, launches new logo

Seven of the eight lady ballers who qualified for the Sony Ericsson WTA Championships in Doha made their way to the official draw ceremony last night. Roland Garros champ Francesca Schiavone, US Open champ Kim Clijsters, Wimbledon + US Open finalist (edit: and new World No. 2 today) Vera Zvonareva, World No. 1 Caroline Wozniacki, Jelena Jankovic, Elena Dementieva and Roland Garros finalist Sam Stosur got their glam on before making their way to the event. The eighth qualifier, Victoria Azarenka, was busy beating Maria Kirilenko in Moscow for her second title of the year and fifth overall.

The tourney begins tomorrow and features a round robin format with the lady ballers broken out into two groups. The Maroon group features Wozzi, Fran, Sam and Elena while Kimmie, Bepa, Vika and JJ make up the White group. View the full singles draw here.

The ladies also helped tour Chairman & CEO Stacey Allaster, joined here by President of the Qatar Tennis Federation Nasser Ghanim Al Khelaifi (4th from left) and Tournament Director of the WTA Championships Doha 2010 Karim Alami (5th from left), launch the revamped identity for the WTA brand including a new logo. Via the WTA tour:

The new mark is designed to serve as a distinctive and modern reminder of the captivating athleticism and excitement that has driven the international popularity and growth of women's pro tennis and placed it firmly at the nexus of sport and entertainment.

The design of the new brand image departs from conventional sport logos by not featuring a figure of a female tennis player, but rather putting the emphasis on the letters W, T and A. The symbol also incorporates subtle references to the sport: the oval shape of the mark is a reference to both the imprint a tennis ball leaves on the court and to the shape of a racquet, while the yellow circle as the crossbar of the A recalls a tennis ball. The new core brand identity will be fully integrated throughout the WTA and women's tennis, including in TV graphics, print materials, tournament branding, advertising, promotion and digital and social media in all its forms throughout the 2011 season.

Here's some video promoting the new logo:



Check out more images from the draw ceremony here. Listen, I know I didn't comment on each lady baller's outfit but I didn't want to sound like a broken record. You guys know how I feel about their repeated attempts at 'fashion' for these events. At least their consistency gives me comfort, like a pair of ratty, worn-in sweatpants. Heaven.

Today, the ladies were given the chance to leave their mark on this year's Championships by offering up their hand prints before heading to their pre-tourney pressers. Here's Wozzi's helping:

BONUS: Hello make up man. Even Elena looks intrigued. Who you be?

[Top image + video: WTA tour, Elena image: Getty Images]

USTA offers apology for Dinara dust up

The USTA has offered an apology for the handling of Dinara Safina's third round match which saw the top lady baller ousted by Petra Kvitova.

The Russian, whose match was first up that evening, was none too pleased about being moved to Louis Armstrong so James Blake's match could be started.


According to WTA tour CEO Stacy Allaster,

The U.S.T.A. has acknowledged they should have notified Dinara and the players much earlier in the process of what was going to happen. I think they’ve apologized for that and I think that what’s most important now is we move forward. They’re going to look at their procedures and try to make sure that doesn’t happen again.

Serena Williams was asked about the incident in her post-match presser and came to D's defense:

Q. Safina, because the day session ran long, her match was supposed to be the first on at night on Ashe got moved to Louis Armstrong. She was disappointed in that. She thought it was disrespectful that the women's match got moved. Any opinion on that? If placed in a situation like that, would you be upset?
SERENA WILLIAMS: Well, why didn't they move the men's match again? They were second on.

Q. She said they told her they wanted to give fans the chance to see a best of five set match and they moved her to Armstrong.
SERENA WILLIAMS: Yeah, I think that was just a good thing to tell her to silence her at that moment. But I have to take her side on this. I think that she was first on. She should've played at 7:00. They should have moved the men's match. Simple as that, that's how it should be done. If you're supposed to play a match, you're supposed to play it, and then you move the next match.

Firstly, nice to see the ladies' stick up for each other here even amongst all the smack talk that's been going around.

It was a total slap in the face to the top seed Dinara and I'm glad the USTA acknowledged their unfortunate mistake.

(Photo: Getty)