Andy Murray is officially a brand, logo included!

Roger Federer, Rafael Nadal, Novak Djokovic, and Andy Murray are known as the "Big 4" of men's tennis. But after today, they are also now known as the "Big 4" of...personal branding?

The Brit baller unveiled his personal logo, designed by Aesop, ahead of the year's first major, the Australian Open, that kicks off next week. It will be showcased on his tennis bag and on his warm-up t-shirts provided by new clothing sponsor, Under Armour. Their 4-year partnership was announced last month.

The inspiration behind the logo was the number 77, a reference to the number of years between the last British man to lift the Wimbledon trophy, Fred Perry, and Muzz's triumph at SW19 in 2013. (It also happens to be the name of his management company.) The logo combines the number 77 with his initials.

So how does Muzz's logo stack up to the other members of the Big 4?

Federer's, the first to be unveiled, does what logos are supposed to do. When you see the logo, it's instantly recognizable and you know who it's referencing. Plus, the use of negative space is smart and it represents Fed's brand values of quality, precision, and timelessness.

The bull logo for Rafa fits him perfectly. Strong, stubborn, hard working, and determined are all qualities represented by the bull and qualities the Spaniard displays every time he steps onto the tennis court.

There are two reasons why the eagle motif was used for Nole's logo; it's the national bird of his home country, Serbia, and it represents his style on the court. The eagle is hard to make out here, but the use of long, curved lines does mimic the world number one's supreme agility and flexibility on the court.

Ironically, Muzz's logo is somewhat reminiscent of the adidas logo with the use of three lines. Compared to the other three, I find it rigid and flat, which he can sometimes be when he's not playing well. But it's no-nonsense and does without any fuss. There's something very Muzz about that, too. So I guess it's perfect. I also see a pitchfork. Carry on.

[Via TheGuardian.com]