Kei Nishikori has super human eye-hand coordination and a cool get-up

If you needed more evidence that the Kei Nishikori brand is blowing up globally, here you go.

The U.S. Open finalist is featured on the cover of the January 19 issue of TIME magazine under the headline 'The Way of Kei'. Kei posted on his Facebook page that he is "very honored" to be the magazine's cover star.


Nissin Cup Noodle also released their latest commercial featuring their global brand ambassador. In the spot, Kei is outfitted to resemble Miyamoto Musashi, and he brandishes a wooden sword carved from a paddle just as the Japanese sword master was said to have done in his famous battle with Sasaki Kojiro. Apparently, Kei actually hit the shots seen in the spot with the wooden sword - no special effects needed.

With those moves, I'm sensing a video game starring Kei is in the works. Because that would be AMAZE.

[Kotaku.com, photo(s) credit: TIME]

FASHION FIX: Fila's kits for the 2015 Australian Open

Fila has released the gear their ballers will be working at the 2015 Australian Open. The new Platinum collection offers a cohesive range of fashions, marked by fresh new fabrics, design details that showcase a high-end flavor, and stand-out styles. Training pieces were created to complement tennis apparel, for complete looks that can easily be worn on and off-court. As Fila’s most advanced line yet, technology is a crucial component of the Platinum story.

Jelena Jankovic, pictured above, will be wearing the Platinum dress ($90) in white and, appropriately, diva pink.

Germany's Julia Goerges will be sporting the Platinum wide racerback tank ($75) in diva pink/pirate charcoal and the Platinum skort ($75) in diva pink/pirate charcoal.

The women's collection also features a range of complementary pieces highlighted by the Platinum woven jacket, in silver/diva pink, which features embossed FILA neck taping, a bungee puller and stopper at curved bottom hem, a hood with drawcord, and front zippered pockets with lockdown pullers. The Platinum full zip jacket and pant, Platinum shorts, and Platinum capris with tennis ball pockets on the sides round out the collection.

American Sam Querrey will be wearing the Platinum zip placket polo shirt ($75) in white/navy power and the Platinum short ($60) in navy power/shocking orange.

Italy's Andreas Seppi will be sporting the Platinum laser cut top ($65) in navy power/shocking orange and the Platinum short ($60) in navy power/shocking orange.

The Platinum half-zip top and pants complete the men's collection. All styles are available at Fila.com. 

[Photo(s) credit: Fila]

VIDEO VAULT: Serena Williams has an espresso with her bagel at the Hopman Cup

Hello 2015! I may be up and ready for the New Year, but the same can't be said for Serena Williams. The top lady baller is in Perth, Australia, for the Hopman Cup where she's teaming up with John Isner. She was facing off against Flavia Pennetta when the Italian fed her a bagel in the first set. That's when ReRe decided she needed to kick it up a notch, so she did what any of us would do - she ordered an on-court espresso. Personally, I would've gone for a triple shot mocha with whipped cream. Delish.