Martina Hingis may have been named after the legendary Martina Navratilova, but her game resembled that of a different legend - Chris Evert. Chris, who famously called out Serena Williams in an open letter in TENNIS magazine, is the first high-profile player of the past or present to comment on the Swiss Miss' recent doping charges and subsequent retirement.
Chris, who is conducting a pro-am this weekend at the Boca Resort and Club in Florida with some other tennis stars including Mark Philippoussis and Jana Novotna, had these very interesting comments about Martina and the charges:
"I'm not shocked, but I was very surprised. [...] I think Martina in the past has always shown herself to be the consummate professional [...] But since she came back [from a three-year injury hiatus], I don't know her. I don't know her lifestyle, who she hangs out with. [...] You can't believe it, but you can't not believe it. [...] You know what, I don't like to make judgments about her [...] But, how many athletes have gone on and denied and denied and denied steroids and stuff. The truth always comes out."
Not shocked? Reading between Chris' very carefully chosen words, it sounds like there were signs people in the inner-circle of tennis were witnessing. Clearly Martina changed after coming out of retirement. Maybe that's why other players have been quiet about the accusations - no one is really that surprised.
Saturday, November 3, 2007
THE LOW DOWN: Chris Evert speaks out on Hingis controversy, "I'm not shocked, but I was very surprised," says Chris
Labels: Chris Evert, Jana Novotna, Mark Philippoussis, Martina Hingis, media, tennis
Friday, November 2, 2007
SIGHTING: Boris Becker attends MTV Europe Awards, visits with Nelson Mandela
Labels: award, Boris Becker, celebrity, charity, entertainment, media, MTV, philanthropy, Sharley Kersenberg, tennis
SIGHTING: Anna Kournikova helps kick off Art Basel Miami Beach
Labels: Anna Kournikova, celebrity, Martina Hingis, media, parties, tennis
Thursday, November 1, 2007
THE LOW DOWN: Maria Sharapova exhibits best shot off the tennis court
Apparently Maria "Shriek"apova's best shot was off the tennis court. According to the NY Daily News Toyo Shigeta, head of a japanese ad agency, took secret, candid crotch shots of the Russian star during a photoshoot for Canon in 2005. TheSmokingGun.com has the full claim and the infamous shot now known as "Exhibit B":
Shitega is being sued by his former creative director Steve Biegel who claims the company fired him after he complained about Shigeta's propensity for pornographic picture-taking. Biegel also alleges that he was forced to go to a bathhouse and a Prague brothel, where Shigeta urged the married Biegel to have sex with a prostitute.
Talk about taking one for the team - and we're not just talking about the photo...
Labels: Canon, Maria Sharapova, media, photography, sponsorship, sports marketing, tennis
Martina Hingis speaks out about doping claims, "I have tested positive, but I have never taken drugs and I feel 100% innocent," says Martina
Here is some of what Martina Hingis had to say about today's claims:
"I have tested positive, but I have never taken drugs and I feel 100% innocent," [...] "The reason I have come out with this is because I do not want to have a fight with anti-doping authorities." [...] "When I was informed I had failed my 'A' test following my defeat at Wimbledon I was shocked and appalled. I find this accusation so horrendous, so monstrous that I've decided to confront it head on." [...] "I have no desire to spend the next seven years fighting doping officials. I'm frustrated and angry, and accusations such as these don't provide me with the motivation to continue." [...] Because of my age and my health problems, I have also decided to retire from professional tennis."
WTA Tour chief executive Larry Scott had this to say about today's news:
"We have not received any official information regarding the positive doping test result referred to by Martina Hingis, and as a result we are not in a position to comment on the matter." [...] "However, it is important to remember that in the area of anti-doping, all players are presumed innocent until proven otherwise."
To read Larry Scott's full statement, click here.
What we're wondering is why she decided to announce her official retirement today while announcing these doping claims? We don't think this makes much sense for the 5-time Grand Slam champion and looks very suspicious from a PR standpoint.
Labels: doping, Larry Scott, Martina Hingis, media, tennis, WTA Tour
BREAKING: Martina Hingis accused of cocaine use at Wimbledon, officially retires from tennis
More to come...
Labels: Martina Hingis, media, tennis
Wednesday, October 31, 2007
Royal makeover: Roger Federer plays King Arthur for Disney
Actresses Julie Andrews and Rachel Weisz join Fed in the series as Pinocchio's Blue Fairy and Snow White, respectively.
Here's a behind-the-scenes shot of Fed (working some serious hair) playing King Arthur:
(images via towleroad and dailymail)
Labels: celebrity, David Beckham, media, photography, Roger Federer, tennis
Tuesday, October 30, 2007
The ATP asks fans to 'FEEL IT' for new global marketing campaign
The ATP is giving the world a preview of its new multi-million dollar 'FEEL IT' campaign at this week's Paris Masters tournament. The ad campaign, which will officially launch in 2008, stars many of the top player's in the men's game including Roger Federer, Rafael Nadal, Novak Djokovic, and Andy Roddick. The spots highlight the sport as a "one on one gladiatorial battle, full of intensity and passion."
Here's some of what the players starring in the spots had to say about the campaign:
Roger Federer -
“I think ‘FEEL IT’ is a very good idea and I like the legends aspect with all the other great players on my photo. It makes me proud as I'm not only playing against the current players but also against history. The ‘FEEL IT’ campaign looks good and we need something like this as there are a lot of new players coming up as well as players that are well established. I think it's great to try it as a test at the BNP Paribas Masters tournament in Paris.”
Andy Murray -
“I think ‘FEEL IT’ is a really good idea. Sometimes when you watch tennis on TV you don't understand the intensity that the players are playing with. This kind of campaign can really show that to the fans. I like the flames coming out of my racket. I like to think that when I hit the ball, there's a bit of fire coming off my racket!”
David Nalbandian -
“’FEEL IT’ is a very good idea. It shows fans what we all feel for the sport and anything that can help the sport of tennis, whether it's through the ATP or the players, to attract more fans is excellent. The video showing me smash a giant racket into a bench is very funny.”
The campaign has developed a full line of executions including TV spots, billboards, online banners, virals, merchandise, fan giveaways and PR stunts. The ‘FEEL IT’ campaign is one part of a wider marketing initiative to support the extensive changes being undertaken by the ATP including a new global calendar for 2009, added investment into facilities, increased prize money, and a new brand look and identity.
Monday, October 29, 2007
FASHION FIX: Nike continues their tedious tennis sponsorship
Tennis gives back: Justine, Goran, and Ana join Steffi and Andre for benefit tennis match
(images via AP Photo)
Sunday, October 28, 2007
INSTANT REPLAY: a look back at this week's top tennis plays
COURTSIDE
Serena wants her "bb" back
Maria banishes bad energy
AskMen.com thinks Fed is a manly man
Equal opportunity objectification
Elena talks to PEACE magazine
James Martin gives Marat a spanking
Gisela wears jammys, sleepwalks to a loss
+ NETCORDS
Labels: tennis