PRIVACY POLICY

Privacy Policy

Down the Line! knows that you care about how your personal information is used and shared, and we take your privacy very seriously. Please read the following to learn more about our privacy policy. By visiting our website, you are accepting the practices outlined in this Privacy Policy.

This Privacy Policy covers Down the Line!'s treatment of personal information that Down the Line! gathers when you are on the Down the Line! website and when you use Down the Line! services. This policy does not apply to the practices of third parties that Down the Line! does not own or control, or to individuals that Down the Line! does not employ or manage.

Information Collected by Down the Line!

We only collect personal information that is relevant to the purpose of our website. This information allows us to provide you with a customized and efficient experience. We do not process this information in a way that is incompatible with this objective. We collect the following types of information from our Down the Line! users:

1. Information You Provide to Us: We receive and store any information you enter on our website or provide to us in any other way. You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our special features.

2. Automatic Information:

* We receive and store certain types of information whenever you interact with us. Down the Line! and its authorized agents automatically receive and record certain "traffic data" on their server logs from your browser including your IP address, Down the Line! cookie information, and the page you requested. Down the Line! uses this traffic data to help diagnose problems with its servers, analyze trends and administer the website.
* Down the Line! may collect and, on any page, display the total counts that page has been viewed.
* Many companies offer programs that help you to visit websites anonymously. While Down the Line! will not be able to provide you with a personalized experience if we cannot recognize you, we want you to be aware that these programs are available.

E-mail Communications

Down the Line! is very concerned about your privacy and we will never provide your email address to a third party without your explicit permission, as detailed in the "Sharing Your Information" section below. Down the Line! may send out e-mails with Down the Line!-related news, products, offers, surveys or promotions.

Cookies

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and tell us how and when pages in our website are visited and by how many people. Down the Line! cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to tell us who you are or what your screen name or e-mail address is.

The "help" portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. We recommend that you leave the cookies activated because cookies allow you to use some of Down the Line!'s coolest features.

Down the Line!'s advertising partners may place a cookie on your browser that makes it possible to collect anonymous non-personally identifiable information that ad delivery systems use to present more relevant ads. If you would prefer to opt-out of this standard practice, please visit our advertising partner Platform-A's privacy policy and opt-out page.

Sharing Your Information

Rest assured that we neither rent nor sell your personal information to anyone and that we will share your personal information only as described below.

Down the Line! Personnel: Down the Line! personnel and authorized consultants and/or contractors may have access to user information if necessary in the normal course of Down the Line! business.

Business Transfers: In some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the business assets that is transferred. Moreover, if Down the Line!, or substantially all of its assets, were acquired, user information would be one of the assets that is transferred.

Protection of Down the Line! and Others: We may release personal information when we believe in good faith that release is necessary to comply with a law; to enforce or apply our Terms of Use and other policies; or to protect the rights, property, or safety of Down the Line!, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Syndication: Down the Line! allows for the RSS syndication of all of its public content within the Down the Line! website.

With Your Consent: Except as noted above, we will contact you when your personal information is shared with third parties or used for a purpose incompatible with the purpose(s) for which it was originally collected, and you will be able to opt out to prevent the sharing of this information.

Children Under 18 Years of Age

You must be 13 years and older to register to use the Down the Line! website. As a result, Down the Line! does not specifically collect information about children. If we learn that Down the Line! has collected information from a child under the age of 13, we will delete that information as quickly as possible. We recommend that minors between the ages of 13 and 18 ask and receive their parents' permission before using Down the Line! or sending information about themselves or anyone else over the Internet.

Changes to this Privacy Policy

Down the Line! may amend this Privacy Policy from time to time, at its sole discretion. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes to the Privacy Policy, we will notify you by posting an announcement on the Down the Line! website so you are always aware of what information we collect, how we use it, and under what circumstances if any, it is disclosed.

Conditions of Use

If you decide to visit Down the Line! website, your visit and any possible dispute over privacy is subject to this Privacy Policy and our Terms of Use, including limitations on damages, arbitration of disputes, and application of California state law.

Effective Date of this Privacy Policy

This Privacy Policy is effective as of June 21, 2010 and last updated June 29, 2010.