On Tuesday Roger Federer made a special appearance at Jura, the Swiss coffee machine maker, where he is the brand ambassador. The company organized this event to honor the 15-time Grand Slammer's many achievements.
I've never seen anyone get so excited over a coffee maker. But I guess if they were putting cash in my pockets, I'd be clapping for coffee too.

See more pics here and some (admittedly) grainy video here.
(image via MTF)