So it seems Sports Illustrated has decided tennis is finally cool - at least for this week.
The pub, which never had the balls to choose Roger Federer as its Sportsman of the Year, is finally featuring the world no. 1 on its cover with Rafael Nadal and declaring their epic Wimbledon meetup as "the Greatest Match Ever." Thanks for clearing that up SI.
Oh - and as if trying to get all the tennis news in at one time, they're also featuring Anna Kournikova on the cover as part of their "Where Are They Now?" story (as if she still counts as tennis news.)
I guess we'll have to eat these crumbs they're feeding us because we all know how long it'll be before we see another baller on the mag's cover. How about never?
(image by simon bruty for sports illustrated)
Thursday, July 10, 2008
Sports Illustrated sucks it up, finally features tennis on its cover
Labels: media, publishing, Rafael Nadal, Roger Federer, Sports Illustrated, tennis, Wimbledon
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It's nice that SI finally featured some tennis but it's probably such a rarity because the sport isn't filled with scandal like a lot of other sports.
ReplyDelete-Lisa
The lack of tennis coverage and appreciation in this country never ceases to break my heart. Rafa making the cover of New York Times about put me in a state of shock.
ReplyDeleteHow IS Anna K. still anywhere near newsworthy?
>>The lack of tennis coverage and appreciation in this country never ceases to break my heart<<
ReplyDeleteNo kidding.
I personally don't even read SI. (I gave up on them long ago.) But if tennis is on their cover, Hooray!
It's like the sports media doesn't really know what to do with tennis! I think they're all surprised that there was so much interest in Wimbledon, and now they're trying to catch up.
ReplyDeleteNo more Anna Kournikova stories! They should be banned.
You nailed this one. It's one of the reasons we no longer take SI; it's a colossal waste of newsprint.
ReplyDeleteWith all of the 'babes' in the sport we thought they would eventually get back to more coverage, but nope. We were wrong.
Great post.
TP