Nike honors Li Na with "Be the Bird that Sticks Out" campaign

Nike has announced a brand campaign to honor Li Na called "Be the Bird that Sticks Out." The image is of a phoenix spreading its wings and it captures "Li’s pioneering spirit of daring to stand out, and encourages young people to have the courage to follow their dreams." She referenced the phrase in the Facebook post announcing her retirement earlier today.

Here's what Nike said about the campaign and its meaning:

The campaign, "Be the Bird that Sticks Out," derives from the Chinese proverb, "The bird that sticks out always gets shot,” a stern reminder to keep in line, follow the rules and be aware of the perils of resisting convention. Li boldly provided an example of someone who stood for what she believed in. She chose her own path outside of the traditional system and soared to a level of success that few Chinese athletes have reached. By following her instincts, Li became one of the best tennis players in the world and forever changed the game in China. Li’s strong will and determination deliver a clear message: History and records are often rewritten by birds that dare to stand out.

It's a beautiful image and tribute. Very fitting for Li. 

[Photo(s) credit: Nike]