FASHION FIX: Roger Federer thinks pink in Toronto

Last night Roger Federer played his first ATP World Tour match since losing to Tomas Berdych in the quarterfinals of his beloved Wimbledon. The Swiss maestro defeated Juan Ignacio Chela 7-6 (7), 6-3 in the second round (his opening match) at the Rogers Cup Masters 1000. He'll face either Nicolas Almagro or Michael Llodra in the next round.

Fed also broke out a mostly new Nike kit for his play leading up to the season's final major, the U.S. Open. He's working the Victory RF Lawn Polo ($80) that he wore at the All England Club but this time in a new colorway: perfect pink. Right. More on that a little further down.

The polo is paired with the Victory Men's Tennis Short (about $39 - UK) that he, again, wore at Wimbledon but this time in dark khaki (I couldn't locate a specific name given to this colorway.)

Overall I'm liking this change in color direction for Fed's duds particularly the move away from black, navy and white for his shorts. You don't really see brown tones used much at all on the courts. And, while it's quite preppy it's absolutely refreshing.

That being said, I prefer my pinks brighter and not as dusty or as pastel as the shade he's wearing in Toronto. Perfect it is not in my book. What I'm really looking forward to, however, is his U.S. Open day outfit where he's slated to showcase a light blue polo with the dark khaki short. That blue looks on point. Yum.

BONUS: Does anyone know what these letters 'V S W' stand for on the World No. 3's practice tee? *scratches head*

[Photo(s): Nike.com, TennisWarehouse.com, Getty Images]