FINALLY: Though we thought Sania Mirza's new adidas threads were fine, we are LOVING what the sports label has given Alicia Molik to wear at this weekend's Hopman Cup. Of all the so-called 'new' looks and styles we've seen for Australia, this is our favorite by far.
We're impressed with the white + wine color combo and the innovative details including the ergonomic dotting, the peek-a-boo florescent accents at the cap sleeves, and the hint of white border on the skirt. These subtle elements take the brand forward without trying too hard, plus it's obviously functional. We guess adidas gave the hometown girl something special to wear - smart.
Where we're left scratching our heads is why Novak Djokovic is sporting 2007 adidas duds at the start of 2008? We'd rather have him play shirtless than have him wear this over-the-top number again - and who would disagree? Not smart.
(images via AP Photo, novak-djokovic.com)
Sunday, December 30, 2007
FASHION FIX: adidas hits high mark with Alicia Molik, confuses with Novak Djokovic at Hopman Cup
Labels: adidas, Alicia Molik, Hopman Cup, Novak Djokovic, sponsorship, sports marketing, tennis
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