Breaking news: French sportswear label Le Coq Sportif is relaunching in the US. Under new ownership the label, famous for its iconic rooster logo and retro European tennis styles, will carry a small distribution in the States and focus primarily on fashion and sport (mostly tennis, of course.)
Tim McCool, CEO of Le Coq Sporitf, said "[...] who remembered us in the U.S.? We think they are 25- to 30-year-olds who play tennis. And who knows us in the U.S.? That's 20- to 30-year-olds who travel and know us from abroad. Together these higher income young men and women make up the pillar of our target in the U.S. market."
Here is a peak at the Twenties-inspired tennis dress from their latest collection.
For more on their tennis gear, check out Tennis Served Fresh.
(via WWD)
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