Maria Sharapova is co-starring in Nike's LACE UP, SAVE LIVES campaign which I mentioned on World AIDS Day last December.
She joins Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, Fabio Cannavaro and Kobe Bryant in wearing NIKE(RED) laces in this video to help bring awareness to the epidemic and raise funds to stop the spread of HIV/AIDS in Africa.
The sports giant is donating 100% of the profits from the sale of the NIKE(RED) laces to the Global Fund, which helps fund HIV/AIDS programs that support purchasing Antiretroviral medications and other necessities, and football-based programs that help fight AIDS in Africa.
Wanna do your part? Visit the website by clicking here to find out how.
[via WomensTennisBlog]
Yay! Red laces!
ReplyDeleteI love the behind-the-head-but-looking-like-through-the-ears move. I'm going to try that later. :P
I'm pissed Nike didn't go for my hands-and-feet-tied-to-the-bedpost-while-butt-nekkid trick. And I did it all by myself too. Boo.
ReplyDeleteI was really disappointed in the lack of FC Barcelona players. If there's someone who can sell ANYTHING, it's Gerard Pique. Seriously, I almost blew a month's salary when I saw his campaign ads for some jewelry brand.
ReplyDeleteRichie,
ReplyDeleteIf you managed that maneuver all by yourself...I'll be right over.
With Rafa, who needs to learn that trick. ;)