Maria Sharapova is co-starring in Nike's LACE UP, SAVE LIVES campaign which I mentioned on World AIDS Day last December.
She joins Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, Fabio Cannavaro and Kobe Bryant in wearing NIKE(RED) laces in this video to help bring awareness to the epidemic and raise funds to stop the spread of HIV/AIDS in Africa.
The sports giant is donating 100% of the profits from the sale of the NIKE(RED) laces to the Global Fund, which helps fund HIV/AIDS programs that support purchasing Antiretroviral medications and other necessities, and football-based programs that help fight AIDS in Africa.
Wanna do your part? Visit the website by clicking here to find out how.
[via WomensTennisBlog]
Showing posts with label NIKE(RED). Show all posts
Showing posts with label NIKE(RED). Show all posts
Monday, February 1, 2010
VIDEO VAULT: Sharapova laces up in NIKE(RED) to fight HIV/AIDS
Labels: cause marketing, charity, HIV/AIDS, Maria Sharapova, Nike, NIKE(RED), sports marketing, tennis
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