Novak Djokovic is reportedly looking to make another money-making move at the start of the 2010 season.
The Serb may be jumping ship to join K-Swiss when his current contract with adidas expires at the end of this year according to the Sports Business Journal's Daniel Kaplan. The sports apparel brand already houses Tommy Haas, The Flying Bondarenkos Alona + Kateryna, Mardy Fish, Vera Zvonareva, and Anna Kournikova.
Nole is no stranger to switches in sponsorship, of course, having made a much-discussed and criticized racquet switch from Wilson to HEAD at the start of this season. His results seemed to suffer afterwards leading many pundits to blame the abrupt money-making switch as a reason. I doubt anyone (at least I'm hoping) will think to blame any lackluster results on his clothing if this happens. I mean, REALLY.
It would be a huge coup for K-Swiss, however, to grab Nole, a Top 5 baller and Grand Slam champion. Unfortunately, in terms of aesthetic value and fit, adidas tops K-Swiss all over the place so let's hope they amp up the design quotient for the Serb.
(Photo: Getty)
Tuesday, September 22, 2009
THE LOW DOWN: Is Nole looking to leave adidas for K-Swiss?
Labels: adidas, K-Swiss, Novak Djokovic, sponsorship, tennis
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Adidas make a logo for him...he have exclusive.
ReplyDeletestrange...
k-Swiss is boring!!
i'm a little surprised considering adidas just came out with the falcon range this year for novak. it'll be interesting to see how this plays out.
ReplyDeleteI bet he's just doing this for the new contract with adidas. Part of negotiating tactics.
ReplyDeleteNo no no no NO.
ReplyDeleteK-Swiss is so dull and has none of the prestige that adidas does... I really hope Nole doesn't do it. I have a major love thing for adidas (yes I am weird) and most of my stuff's from there so it'd be crap if my boy weren't sponsored by them anymore. *pouts*