Nishikori hits paydirt, signs potentially record-breaking deal with Sony

In one of the most innovative tennis partnerships for a baller in recent memory, 18-year old Kei Nishikori, the youngest in the top 100, has just signed a 3-year deal with Sony to promote the brand globally. Via the press release:

IMG today announced that professional tennis player Kei Nishikori has signed a three-year global sponsorship agreement with Sony Corporation.

Nishikori, 18, will endorse a wide range of Sony electronics products. In addition, the Japanese-born tennis player will wear a Sony logo on his right sleeve during official competition. Nishikori currently has worldwide endorsement agreements with Adidas and Wilson.

According to Nick Bollettieri's blog, the buzz around the locker room is that it's a potentially record-breaking deal in tennis terms.

Damn - what's he gonna get when he actually wins a second title? Is Kei our Lebron James??

(images via nickstennispicks.com)